Registration: $40 in advance/ $50 at the door
Advance registration available here
In today’s world, making meaningful contact with industry professionals is challenging. Of course your work speaks for itself, but how can you effectively present your work in a productive and memorable way?
In this seminar, you will learn what components comprise a successful brand, and learn how combining and even integrating your print and social media tools can make the strongest first impression with your targeted audience.
Participants will learn about establishing brand identity from celebrated designer, Tom Varsico, and hear first hand from photographers Frank Relle and Eliot Dudik about their experiences putting their brand to work for them. Lastly a panel of industry professionals will share with the audience which means of presenting your work in a memorable manner are best for their respective business. A publisher, gallery director, museum curator and magazine editor will each offer insights into best practices for catching – and holding – the eyes of key decision makers.
David Chickey, Publisher, Radius Books
Elizabeth Krist, Senior Photo Editor, National Geographic Magazine
Maja Orsic, Director, Robert Klein Gallery
Drew Sawyer, Curator of Photography, Columbus Museum of Art
Mary Virginia Swanson will serve as host for the 2015 education day, and will lead with a introductory visual presentation on the value of brand clarity for artists; she will also moderate the closing Industry Panel.
This workshop is presented with support from Santa Fe Photographic Workshops.