How many people can you reach by pushing a button? Do the sheer numbers matter, or the people behind the numbers? Are your efforts in having a presence online better served by being “followed” by a broad audience, or by strategically posting with searchable hashtags towards being “found” by curators, gallerists, art consultants, photo researchers and private collectors searching for specific visual content? Can you – should you – have an on-line presence to satisfy both audiences?
In this illustrated lecture Mary Virginia Swanson introduces strategies for using social media platforms including Instagram to engage followers in your creative practice and move your career forward. Time will be allocated for a Q&A period.
This lecture is included in the PhotoNOLA2020
or purchase separately through Nobechi Creative
Mary Virginia Swanson is an author, educator and advisor who helps artists find the strength in their work, identify appreciative audiences, and present their work in an informed, professional manner. Unique among authorities in our field, Ms. Swanson’s in-depth knowledge, professional reputation and connections throughout our industry offers a broad range of perspectives on both the making and marketing of photo-based work. She stays current on industry research practices in order to share her advice on social media with artists.
For US residents only: registration for the PhotoNOLA Festival Pass makes you eligible for entry into a contest to win a FUJIFILM X100V camera courtesy of FUJIFILM North America Corp. Please carefully read the terms and conditions in the opt-in menu during the checkout process.