Crusade for Collecting Talk with Jennifer Schwartz
Saturday, December 1, 2012
Ogden Museum :: Free and open to the public
Jennifer Schwartz, owner of Jennifer Schwartz Gallery in Atlanta and the online photography project, The Ten, will talk about her Crusade for Collecting – her mission to cultivate a new crop of art lovers, patrons and collectors. From developing unique programming at her gallery to working with photographers to build their own collector base to driving a 1977 VW bus around the country to bring art to the people, Schwartz’s Crusade is one you want to know about.
The Crusade is an on-going quest to get people to love, value, patronize, support, buy, appreciate and connect to original art. It is about supporting artists and helping them build an audience. It is about galleries, museums and community arts organizations and helping them cultivate collectors and patrons. It is about engaging people with art and helping them realize their lives are enhanced by it.