Traditional and New Markets for Your Photographs

Kayafas exhibition. Image courtesy of Loring Knoblauch, DLK COLLECTION

Sasha Wolf Gallery. Image courtesy of Loring Knoblauch, DLK COLLECTION

PhotoNOLA Education Day:

Friday, November 30, 2012
International House Hotel

Registration: $30 for one session or $50 for entire day | Register here

As artists, it is important to maintain keen awareness of our industry, keeping abreast of innovations in ways we bring work to market. Today the audience for photography is expanding, distributing images with digital technology and bringing prints on to walls faster than we can say NEW MARKETS.

This year’s PhotoNOLA Education Day is separated into two seminars, which together will provide you with a window on opportunities for your work in today’s economy. (Note: price is discounted when registering for both morning and afternoon sessions.)

The morning session will give you an inside look at the artist-gallery relationship, presented by Sasha Wolf of Sasha Wolf Gallery (NYC).

The afternoon session will focus on new markets for your images, including an understanding of licensing rights, presented by Mary Virginia Swanson of MVSwanson (Tucson and NYC).

Working with Galleries – Sasha Wolf
Sasha Wolf, Owner/Director of Sasha Wolf Gallery in New York’s Chelsea district will share her insights on the relationship between the dealer and the artist, offering advice on how to approach galleries, what to expect from gallery representation and how artists can make the most of their gallery relationships.

New Audiences, New Markets – Mary Virginia Swanson
Author/creative consultant Mary Virginia Swanson will discuss new markets for your photographs including granting the rights to reproduce your photographs. Licensing opportunities to be explored include book jackets, the booming (and dreaded?) wall decor market, and more.

About the instructors

MORNING: Sasha Wolf opened the Sasha Wolf Gallery in the summer of 2007 after spending a number of years as a private photography dealer. She is a founding member of the gallery collective, Project 5, and a co-owner of The Exhibition Lab, a study center for fine art photography. Sasha Wolf Gallery specializes in contemporary photography and represents emerging and mid-career artists.

AFTERNOON: Mary Virginia Swanson is considered an expert on licensing fine art and is constantly exploring new markets as our economy, and our industry is in transition. A trusted advisor to photographers, Swanson’s newest title is FINDING YOUR AUDIENCE: An Introduction to Marketing Your Photographs.

Advance registration available online here.

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